National Heritage Board // Bulan Bahasa 2013
Seeking an identity that exhibits bahasa ilmu, bahasa budaya and bahasa mesa;
connoting that language encompasses wisdom, culture and the everyday.
The significance of communicating in the aforementioned emphases of the Malay Language:–
Bahasa Ilmu: the Refined
Bahasa Budaya: the Understanding
Bahasa Mesra: the Conversation
Bahasa Ilmu: the Refined
Bahasa Budaya: the Understanding
Bahasa Mesra: the Conversation
Our approach
The Art of Carving – established by the ‘Malays’ 500 years ago.
The intricacy and refined carving that mirrors the initiative of Bulan Bahasa
in igniting the value of the Malay language and exercising its practices.
The Art of Carving – established by the ‘Malays’ 500 years ago.
The intricacy and refined carving that mirrors the initiative of Bulan Bahasa
in igniting the value of the Malay language and exercising its practices.
Colour Palette
– why silver as a potential preference rather than brass or gold;
as this could be made the colour palette for Bulan Bahasa 2013
Silverware as point of departure
The idiom, silver lining: the hope or the ‘first light’ in the design
as well as contextualizing the practices of Bulan Bahasa 2013.
The idiom, silver lining: the hope or the ‘first light’ in the design
as well as contextualizing the practices of Bulan Bahasa 2013.
Process
Identity design
Grid development
Visual (Initials):
the signifier, the motif and the awareness
Oral (Vowels):
A, E, I, O, U
Posters
Print Collaterals
Quarter Page Ad
EDM
Events and Activation
